IGT PlayDigital unveiled a newly enhanced version of its Prize Engine™ solution in partnership with Hard Rock Digital, marking an innovative step forward in promotional player engagement. The upgraded tool is powering Hard Rock Bet New Jersey online casino spring ‘Jackpot Season’ campaign, featuring a branded widget framework and two compelling mechanics: a daily prize drop and an elevated ‘Big Sunday Jackpot’ that offers an additional $50,000 in prizes. The promotion, which runs through July 6, is compatible with all IGT PlayDigital slot content and is designed to increase loyalty and session duration across digital channels.

“Jackpot Season was strategically designed with IGT PlayDigital’s Prize Engine in mind, and three weeks into the promotion, we’re already seeing demonstrable results that we hope will continue throughout the duration of the campaign,” said Grant Williams, Hard Rock Digital’s SVP-Casino. “This campaign provides a blueprint for future collaborations with our valued partners and serves as another example of the types of unique and innovative player experiences that we’re thrilled to offer on Hard Rock Bet.”

“The early results of this promotion confirm the strength of our new and improved Prize Engine,” said Gil Rotem, IGT PlayDigital President. “Operators are looking for ways to stand out and deepen player connection, and tools like IGT PlayDigital’s Prize Engine move the needle and drive meaningful results for our customers.”

As IGT PlayDigital continues to innovate its promotional offerings, the success of the Hard Rock Bet promotion reinforces the company’s leadership in delivering impactful and data-driven engagement tools.