IGT PlayDigital Named #1 Games Innovator in Latest GamblingIQ Magazine
London, UK - June 2nd, 2025 – GamblingIQ has unveiled Beautiful Minds, its latest magazine featuring the leading global games studios innovators for 2025. Drawing on in-depth analysis of game mechanics, engaging user experiences, operator feedback and technical prowess, the report identifies IGT PlayDigital, Light & Wonder, Octoplay, Aristocrat Interactive and SPRIBE as the leaders in 2025.
“These are the studios setting new benchmarks in content, technology and player engagement,” GamblingIQ reports. “From omnichannel rollouts and data-driven features to cross-platform social experiences and minimalist, trust-focused design, these companies exemplify the cutting edge of iGaming innovation.”
IGT PlayDigital: Omnichannel Integration and Data-Driven Personalisation
IGT PlayDigital holds the top spot, leveraging its land-based heritage to synchronise new titles across casino floors and online platforms. In the next year, the studio plans to launch Eternal Link Warrior’s Empire and Kitty Glitter Grand simultaneously in bricks-and-mortar venues and digital operators, underscoring its commitment to a truly unified player experience. Central to this strategy is the Engagement Platform, which allows operators to run fully customisable promotions using prize drops, leaderboards, missions and more. By harnessing the Engagement Platform's versatile widget framework and real-time performance data, operators can tailor promotions to specific player segments as well as run multiple integrated mechanics, fostering deeper player engagement.
The PlayDigital studio’s capabilities have been clearly demonstrated by Cash Eruption, which led online game performance charts in the United States for ten months in 2024. IGT’s Gaming and Digital Business, propelled by its extensive content roadmap and mature omnichannel infrastructure, remains well-positioned for the future as the standout innovator in orchestrating cross-platform player journeys.