One Game. One Experience. Everywhere You Play.

True omnichannel means players don't start over - they continue where they left off. Whether in a casino, at home, or on the move, the experience stays seamless.

IGT PlayDigital is built on omnichannel philosophy. And that's what makes us your players' first choice.

The Latest Chapter in Omnichannel

Eternal Link is a brand collection that's set to shake things up. Built on the phenomenal success of Prosperity Link, Eternal Link ups the ante with more powerful volatility and bigger win potential.

Prosperity is Eternal.

Team Playing. Dream Building.

We unify the land and online experience, setting us apart from the competition. 

Omnichannel is a core strategy of game development. Our land-based and digital teams work as one to deliver games that transition effortlessly between environments. 

With synchronized features, persistent experiences, and shared promotions, we make it easy for players to stay connected—and for operators to stay ahead. 

Whether you’re a full-service operator or focused on one channel, our omnichannel approach lets you capitalize on player familiarity and proven game mechanics.

Why Choose Omnichannel?

  • Built together. Launched everywhere. 
  • Unified design for instant player familiarity 
  • Proven performance across markets and platforms 
  • Consistent player experience whether they play on land or online
  • Reduced acquisition friction and learning curves 
  • Backed by the industry's most trusted platform technology


IGT supports the largest omnichannel content roadmap.